Recently, Amazon is deleting reviews in large-scale has frightened many sellers. Those who used to acquire reviews through a shortcut now totally have no idea how to promote their new products. As early as last year, Amazon pulled the plug on all the incentivized reviews, and rolled out their own version as Early Reviewer Program. Many sellers may not have a clear understanding of this official program till now, but it is worth a try since the blow is becoming stricter. Read More
This is Where the Traffic of 90% of Your Amazon Orders Came From
Where would the traffics to your Amazon listings come from? Many people may give the following answers:
1. Traffic from keyword search result ranking;
2. Traffic from “Also bought” and “Also viewed” sections.
3. Traffic from Frequently Bought Together;
4. Traffic from Lightning Deals and Best Deals;
5. Traffic from outside of Amazon; Read More
You might notice subtle differences across reports in your seller account, including Business Reports, Order Reports, Payments, Performance Reports, and so on. While some reports appear similar, each one uses a slightly different data set to help you understand different aspects of your account.
Here are several ways similar reports can differ:
Business Reportsincludes cancelled orders, while Payments does not.
Paymentsincludes Amazon Fees, while Business Reports does not.
Business Reports By ASINand Order Reports in Orders include all orders placed during a certain time period, regardless of settlement status. Payments only shows orders that have shipped.
Seller Performancein Business Reports By Date shows refunds according to the refund date. For example, when a unit is ordered in September and is refunded in October, the refund counts towards October.
Customer Metricsshows refunds according to the order date. For example, when a unit is ordered in September and is refunded in October, the refund counts towards September.
Amz4seller accesses your Amazon reports in order to provide you with qualitative serivce. Every time a report is made available, Amazon reports this to you through their email notification system. If you want to stop receiving the emails, follow the directions below: Read More
What are the Amazon Search Terms and how to write them?
Generally speaking, foreign buyers prefer to search goods by entering keywords in the Amazon Search Box, Because of their shopping habits. Therefore, the search weight for each Listing is a crucial factor in sales promotion. The Title and Search Terms in the Listing will be counted in the search weights, but differently, Search Terms will not be displayed in the foreground. For this reason, when it comes to the optimization of listing rankings, in addition to the Title, it is also essential to optimize the Search Terms. Read More
Speaking of the stock out, probably many sellers will be shocked on hearing this word. I believe that experienced sellers all recall that the ranking will be dropped by more than ten pages in minutes once the stock out occurs. It is likely that their rankings developed in several months will fall behind overnight and such tragedy is what all sellers are unwilling to see. Read More
In spite of the many differences of Amazon from other e-commerce platforms, it is just the same that buyers posting negative reviews will seriously affect sales volume. A listing starts to steadily deliver dozens of orders each day only after months of hard efforts, and yet an unexpected negative review tends to result in sharp drop in sales volume. A listing originally embracing hundreds of orders on a daily basis may suddenly suffer from less than twenty orders or even no order at all. I suppose sellers who have once received negative reviews all know such grieving feelings. Read More
An Amazon seller has to be equipped with all-around skills. In order to sell better than others, besides selling superior commodities with nice service, a seller also has to do well in utilizing various Amazon operation tools. As the old saying goes, a handy tool makes a handy man. Good operation tools can improve efficiency. Well begun is half done. Five free operation tools most frequently used by Amazon sellers will be introduced as follows. Read More
Amazon Releases Email Opt Out to All Marketplaces—Sellers Need Global Blacklist More Than Ever
Last year Amazon started allowing its buyers to opt out of third-party seller email communication for the US marketplace. Those of you who sell in the US probably remember this or are already familiar with the effects this change caused.
However, Amazon recently launched this same option for buyers in all other marketplaces. So, if you’re selling in marketplaces outside of the US, you will need to pay attention. Read More